Sir Liar ‘Tombstone’ Swansong, ex-CMO-elect, has let it be known that he intends to use his retirement to persuade government to impose a binding minimum price for alcohol, in the hope of curbing alcohol related harm. A figure of 50p per unit sold has been suggested – which would raise the minimum price for a bottle of 12% ABV wine to £4.50, up some 50% on today’s minimum prices.
